There are many questions when it comes to internet marketing and how to manage your social media accounts to achieve the maximum exposure for your business. Michael Berookim has shared a list of common questions he is asked on a regular basis below…

What’s the difference between search engine optimization (SEO) and Pay-Per-Click (PPC) services?

SEO is the process of ranking a particular website or web pages high in the search engines through “natural” methods such as links from other high-ranking websites and generating and posting high-quality content. On the other hand, PPC is a way of getting your website or web pages to rank high in the search engines by paying the search engines each time a user clicks on your links. Your ranking depends on how much you are willing to pay per click. The more you are willing to spend, the higher you will end up ranking.

Does social media marketing really work?

Absolutely! It is no secret that a strong social media presence will positively affect your business’ success. There are a number of platforms that you can utilize to directly reach thousands of potential customers, such as YouTube, Instagram, Facebook and even Snapchat.

Does my business need a blog?

Michael Berookim highly recommends all businesses to start up and regularly manage an online blog. Not only does it keep your visitors up-to-date with different aspects and updates with the business, a steady stream of fresh content will actually help with your website’s SEO efforts! A blog is actually a vital part of social media marketing as posts can automatically and very easily be shared through a number of different platforms as soon as they’re published.